![This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX](https://media.pri.org/s3fs-public/styles/open_graph/public/photos/2014-July/greenpeace_shell_lego.jpg?itok=bg5SNSht)
This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX
Greenpeace International - Shell is already invading the Arctic to drill for oil. Now it's trying to pollute our children's minds by putting its logo on millions of LEGO toys worldwide. Tell
![Greenpeace International on X: "If @LEGO_Group loves kids, they'll dump @ Shell. Tell LEGO to #BlockShell ➨ http://t.co/hNeK9GU30f http://t.co/zDz2ERNjwZ" / X Greenpeace International on X: "If @LEGO_Group loves kids, they'll dump @ Shell. Tell LEGO to #BlockShell ➨ http://t.co/hNeK9GU30f http://t.co/zDz2ERNjwZ" / X](https://pbs.twimg.com/media/Brc1fmaCQAAL0jU.jpg:large)
Greenpeace International on X: "If @LEGO_Group loves kids, they'll dump @ Shell. Tell LEGO to #BlockShell ➨ http://t.co/hNeK9GU30f http://t.co/zDz2ERNjwZ" / X
![VICE News on X: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / X VICE News on X: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / X](https://pbs.twimg.com/media/BziOrYCIcAAP7YL.jpg:large)
VICE News on X: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / X
![Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/10/10/1412931129167/d69aaa7f-ae9e-437b-8017-1cfb74654abc-1024x768.jpeg?width=700&quality=85&auto=format&fit=max&s=599ce15a04b9f65bf8a1cadfb9a93b2d)
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
Greenpeace International - Shell's plans for Arctic oil drilling threaten this polar bear's home. Nearly half a million of you have told LEGO to get the Shell out. Let's double that >>>
![Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/10/10/1412931238641/eceab5d0-fefe-48de-b309-abc954c74d67-1020x612.jpeg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=919d4306b8e0111b4139b9b9a917f48b)
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
![LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic | Sustainable Brands LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic | Sustainable Brands](https://sustainablebrands.com/eddy/mag/story/keyart/5145/conversions/primaryimage-fbimg.jpg)