affiliatedeepak_ - Who created the AIDA model The AIDA model was developed by the American businessman, E. St. Elmo Lewis, in 1898. The original main purpose was to optimize sales calls, specifically
philipbudd_actioncoach - Have you heard of the AIDA Principle? It's a term that Elias St. Elmo Lewis created in the late 1880s about advertising and stands for Attention, Interest, Desire and Action.
![AIDA model - It describes the effect of advertising media. The sales process should be sustainably - Studocu AIDA model - It describes the effect of advertising media. The sales process should be sustainably - Studocu](https://d20ohkaloyme4g.cloudfront.net/img/document_thumbnails/7abddbf786973f7b293f1dfaf4854120/thumb_1200_1698.png)