![From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands](https://image.cnbcfm.com/api/v1/image/106976799-MakeIt_211108_FounderEffect_ONSneakers_FinalCut_v400_01_16_05Still008.jpg?v=1637162625)
From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands
![On takes off: sports shoe brand co-owned by Roger Federer wins over pro runners and the public with its unique tubular cushion sole | South China Morning Post On takes off: sports shoe brand co-owned by Roger Federer wins over pro runners and the public with its unique tubular cushion sole | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/07/28/62eb8bc4-e162-4d65-9858-f014eec72ac1_822e9823.jpg?itok=h1kRiQHv&v=1627447062)
On takes off: sports shoe brand co-owned by Roger Federer wins over pro runners and the public with its unique tubular cushion sole | South China Morning Post
![Swiss Running Brand 'On' Reboots CloudFlow Sneaker with 'Superfoam' – Sourcing Journal | Running, Running shoes, Sneakers Swiss Running Brand 'On' Reboots CloudFlow Sneaker with 'Superfoam' – Sourcing Journal | Running, Running shoes, Sneakers](https://i.pinimg.com/736x/8a/cc/a2/8acca28b67e6236d3e616848b9687ddc.jpg)