Ryan Biniecki on Twitter: "Ayyyeee PlayStation 3 launched in NA 16 years ago today! Let's celebrate with Sony's avant-garde PLAY B3YOND ad campaign. I always loved how ridiculous and over-the-top it was.
![Someone Please Help My Poor, Broken PS3 Baby...He's Evil - Call 999! (PlayStation 3 Advert Edit) - YouTube Someone Please Help My Poor, Broken PS3 Baby...He's Evil - Call 999! (PlayStation 3 Advert Edit) - YouTube](https://i.ytimg.com/vi/YjjCeVvjO9s/hqdefault.jpg)
Someone Please Help My Poor, Broken PS3 Baby...He's Evil - Call 999! (PlayStation 3 Advert Edit) - YouTube
![A doll which Maria Eduarda Ribeiro Ortega, 4, the niece of Vanderlecia Ortega dos Santos, both of whom are from the Witoto tribe, an indigenous ethnic group, drew indigenous graphics on the A doll which Maria Eduarda Ribeiro Ortega, 4, the niece of Vanderlecia Ortega dos Santos, both of whom are from the Witoto tribe, an indigenous ethnic group, drew indigenous graphics on the](https://c8.alamy.com/zooms/9/e8a139835c7e44868c5a5d716092d5f7/2cn8bck.jpg)