![Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business](https://s3-prod.crainscleveland.com/s3fs-public/BLOGS03_160539973_AR_-1_SQIABJYVEWJF.jpg)
Deal fit for a King: Carter says LeBron's Nike contract is worth more than $1 billion | Crain's Cleveland Business
![LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2015/12/09/15/2F35E03600000578-0-image-a-30_1449674664996.jpg)
LeBron James has penned a lifetime deal with Nike... but what does the $500m contract mean for the Cleveland Cavaliers star and the sportswear giant? | Daily Mail Online
![Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success](https://www.cityam.com/wp-content/uploads/nba-player-lebron-james-visits-china-90035964-5666be5fede89.jpg)
Nike 'til he dies: Nike gives LeBron James lifetime deal in a bid to replicate multi-billion dollar Air Jordan success
![LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored' LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'](https://www.sportscasting.com/wp-content/uploads/2021/11/LeBron-James-Nike.jpg)
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'
![18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World 18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World](https://fadeawayworld.net/.image/t_share/MTg5NjgyMjgzMDkzOTU5ODc3/281749269_1144726279644338_5507883437356619161_n.jpg)