Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![Vintage, PUMA - Pele Goal - football boots, from the 1970s. | Football boots, Soccer boots, Goals football Vintage, PUMA - Pele Goal - football boots, from the 1970s. | Football boots, Soccer boots, Goals football](https://i.pinimg.com/originals/e1/13/14/e11314ca5249568cc5a51d504377b5ef.jpg)
Vintage, PUMA - Pele Goal - football boots, from the 1970s. | Football boots, Soccer boots, Goals football
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/comp/2J37D02/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2J37D02.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
![Joe Pompliano on Twitter: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part? Joe Pompliano on Twitter: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part?](https://pbs.twimg.com/ext_tw_video_thumb/1608635677796712450/pu/img/a206F6i4oG6ekFTv.jpg)
Joe Pompliano on Twitter: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part?
![Pele (Edson Arantes de Nascimento): The greatest of all time in the Beautiful game of “Football”… - Eritrean Sports Program Network Pele (Edson Arantes de Nascimento): The greatest of all time in the Beautiful game of “Football”… - Eritrean Sports Program Network](https://eri-internationalsports.org/wp-content/uploads/2023/01/1970_PeleI%CC%80_.jpg)
Pele (Edson Arantes de Nascimento): The greatest of all time in the Beautiful game of “Football”… - Eritrean Sports Program Network
![Pele Was Once Paid To Tie His Shoes During The 1970 FIFA World Cup | colegioclubuniversitario.edu.ar Pele Was Once Paid To Tie His Shoes During The 1970 FIFA World Cup | colegioclubuniversitario.edu.ar](https://nostanding13.files.wordpress.com/2013/12/13870484490511.jpg)
Pele Was Once Paid To Tie His Shoes During The 1970 FIFA World Cup | colegioclubuniversitario.edu.ar
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://cdn-images-1.medium.com/max/838/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter
![Pele Was Once Paid To Tie His Shoes During The 1970 FIFA World Cup | colegioclubuniversitario.edu.ar Pele Was Once Paid To Tie His Shoes During The 1970 FIFA World Cup | colegioclubuniversitario.edu.ar](http://oldposter.sneakerlab.net/wp-content/uploads/2016/02/puma-soccer-shoes-we-make-pumas-for-pele-and-you-1970s-20160201-2.png)